How to Have a Successful Virtual Book Tour by Goddess Fish Promotions
You have written and published a book…now what? The important thing is to get word of your book out to the public, to those readers who will buy your book. One way to do this is by having a virtual book tour. But, you’re a writer, not a promoter, so what are your options? You could schedule a virtual book tour yourself, but for many authors, their time would be better spent writing the next book and letting the professionals handle the details of a book tour. And this is where a promotion company could come in.
Do your homework
One recommendation: do your homework before you decide what company to use. There are many tour companies to choose from—check them carefully and ask for referrals from other authors who’ve had their own tours to make sure they offer the services and prices you need.
What’s your role?
However, just because you’ve signed on with a tour company doesn’t mean you get to sit back on your laurels and eat bonbons. You still have things to do—the single most important is to be prepared. We at Goddess Fish Promotions send out comprehensive instructions to every client—even return clients. These instructions answer the majority of the questions most authors have, so read them carefully from start to finish. If, after reading those instructions, there are additional questions, then the time to ask them is before your tour begins.
Next, if you have opted to offer guest blogs or interviews on your tour, it’s best to complete those as soon as you get the requests from your tour coordinator and return them to the tour company quickly. Yes, it might seem like you have plenty of time when you get a request to write a guest blog for a post that’s scheduled two months or more in the future, but trust us. Life happens. And, before you know it, it’s the day before the post is due to go up on someone’s blog and you’re left with nothing going up for that date on your tour except possibly a promo only stop. Better to have everything done well in advance so there’s little stress right before the start of your tour.
The purpose of a virtual book tour
Another thing that’s important to realize when you’re doing a virtual book tour is that it’s not just about selling your book. In fact, that isn’t necessarily even the most important thing. I know, that might seem a little counterintuitive, but the primary purposes of a book tour are to build your online presence, build your own network through social networking, and build name recognition. It also provides a good foundation for future promotional efforts. Building a permanent and loyal fan base is far more important than one time sales.
Be courteous and personable
Finally, during your tour, make sure you thank your hosts (even on a review stop)—it’s just good manners. Also, to help build your fan base, it’s good to be available and proactive with interacting with the commenters. The more interactive and personable you are, the more people will like and remember you.
Above all, have fun! Virtual book tours are a great way to get your name and your book out in the public eye and meet some great people while you’re doing it.
With over fifteen years combined experience in publishing and promotion, the owners of Goddess Fish Promotions, who are authors themselves, know what it’s like to try to market yourself on a budget. Our goal is to make premier promotional opportunities available for everyone.