Marketing, promotions, getting readers to like your work and write a breath taking 5-Star review on every sales platform where your book is sold….
In theory, but NOT in practice!
Welcome to the world of being a published author! It’s rough, it’s tough, it’s blood (not literally!), sweat, and tears. It takes hours of hard work to secure just one sale. It takes hours of work, funding from your pocket (even if your signed to a publisher), and time to get your face, name, and book before the masses.
**FACT: While it’s great to be able to say, ‘I’ve sold my first book!’, your road to successful sales doesn’t actually start until you’ve sold book number 101.**
Sales of a new product are like the ripples of a rock thrown into a pond. They start out small and spread out over time.
Think about it: no matter what you’re selling- Mary Kay, Avon, or yep, even books- your first sales are usually from friends and family. Eventually you get out of that close nit circle and sell to their friends and extended family. From there, the ripple effect goes further by way of word of mouth sales. By the time you reach your 102nd sale, your reaching readers who are not your direct network of friends. Now you’re reaching the tip of the iceberg when it comes to finding new readers to convert to fans.
The first place most authors go to sale there work is on Facebook. By now you should have an author page created that is under your pen name and not your private page. If not, do it now! As an author, you should separate you friends and family from your professional life. The last thing you want is a potential fan or reader to visit your FB page and read everybody’s business except what has to do with your work. Nope, not cool, not professional, and not selling yourself as an author.
Notice, the operative words in that statement is SELL YOURSELF.
No matter how many books you write, every reader is not going to like your work. Those who do may not feel every story you write is their favorite. Think about your favorite authors. Chances are you have read everything that has their name on it. No matter how outstanding their writing is, or how great the story, there’s at least one book that didn’t quite do it for you. It could have been a character that worked your nerves, or a plot that didn’t grab you. Did that change the way you felt about the author? Probably not. At some point you’ve taken the time to follow the authors career, read interview after interview, watched YouTube videos, or made it to a book signing and met them in person. You grew to like the author and dedicated hours of your life to reading every book they have, even if it’s not one of your favorites. Why? Because they sold you on themselves, not their work.
In this new age of publishing, how do you sell yourself? Tune in next month for more tips!
M.J. Kane is a stay-at-home mom and bestselling author of the Butterfly Memoirs Series. For more writing tips, visit her website, MJKaneMedia.com. She can also be found on Facebook, Twitter, Goodreads, and LinkedIn.