Please welcome author Ines Johnson to the blog today. She’s stopped by to share some of her marketing experience using Instafreebie. If you’re an author looking for new ways to provide free content to your readers or ARCs, check out her experience below.
In a never-ending quest to find new readers for your books, have you considered setting your books free?
It’s an age-old technique, that’s over a decade long. Independent and traditionally published authors have been setting their ebooks temporarily and permanently free in an effort to gain new readers. Amazon even has a separate category for the top downloaded Free eBooks.
I’ve set a few of my series starters permanently free (permafree) or temporarily free for a promotion to great effect. When I do this, I get a fantastic number of new readers buying the subsequent books in the series and signing up to my mailing list. For the price of a free ride, I gain new fans for future books at full price.
The problem with going free is in setting the books free across all retailers. Some platforms are simple to work with, like Kobo, and iBooks. Others, like Barnes and Noble and Amazon…not so much.
One solution to this that I’ve found is Instafreebie.
Instafreebie is a service that allows authors a platform to easily distribute free copies of their books to fans and new readers. Using this service, authors upload a copy of their book to the site as an epub, mobi, and/or pdf. Readers can click on the book and have it instantly delivered to their ereader with no hassle, muss, or fuss.
Authors can keep their book at the retail price on the retailers without having to go through the online stores, pleading and begging with them to set the book temporarily free by a certain date. With Instafreebie authors can set up giveaways to run for a specific time, or until a specific amount of books are given away, or only give books to selected people with a protected link. Instafreebie even allows authors to collect new readers’ email addresses in exchange for the free book.
That’s what sold me on the service!
A reader’s email address is worth more to me than the purchase of a single book. If I have a reader’s email address in my database, I can contact them with each future book that I write, as well as my backlist of books.
If any of this piques your interest, here are some tips to run a successful Instafreebie Giveaway Campaign.
1. Giveaway the first in a series.
I recommend against doing the second in a series with an aim to get readers to purchase the first book. That doesn’t always work and can tick off some readers.
Also, I would err against putting a sneak peek of a longer work up for free. The readers on Instafreebie are true readers, not the free seekers in Kindle Fire giveaways. Make it worth their while. One full-length novel or novella is a great bargain for a new, true fan.
Be sure to put the link to the second book in the Back Matter with a one-click worthy sneak peek.
2. Leverage your social media platforms to gain more downloads.
Tweet, pin, gram, and post about the book every day of your giveaway. Be sure to include #instafreebie. They often will repost, like, share or tweet your post and get you in front of more readers.
Make some cool graphics to share. Don’t just tweet your book cover. Use your tagline or snippets of dialogue. I found that posting my book trailers got me a lot of attention, interest, and clicks.
3. Join forces with other authors running a campaign.
There are forums on Instafreebie where authors in particular genres look for others who are running a campaign at the same time. You can also find groups on Facebook and Kboards looking for a few good authors to enlist in a campaign. Join with these authors, or others in your genre, and share the love to reach more readers.